Wearing Astha Narang from Live the Collective:
Wearing SVA from Live the Collective:
Q & A with Live the Collective
Who is behind Live the Collective and what made you start the brand?
We are two best friends, Rupa & Natasha, who have a deep admiration and appreciation for Indian designer wear and wanted to simplify the shopping experience for a North American clientele. We understand that these pieces are an investment and we want to make clients feel happy with their purchases.
Where is Live the Collective (LTC) located and how can I shop?
We have a physical showroom in Toronto where you can book an appointment to browse and shop our in-stock collection, but we work with clients all over North America by FaceTime and WhatsApp on a very regular basis!
What’s the advantage of buying through you versus an e-commerce site?
We like to think of ourselves as a Personal Style Concierge, where you can say “I’m looking for a pastel lehenga with an open-back blouse for under $1200 for my friends’ wedding” and we will find you options from within our collection. We work directly with the designers and know their current and past collections inside and out, so we can help make the process less intimidating by suggesting ideas for you. As well, we have an in depth knowledge of what types of customization each designer can do (changing colours, mixing and matching styles, sizing, etc) that you don’t have access to if you order direct through a regular e-commerce site. We had a client last week who ordered a lehenga with a cape but added an extra dupatta to wear it differently next time — that’s something you can do with us.
How do your prices compare?
We price equivalent to what you would pay in India and include the shipping from India to LTC and import duties charges within that, so there are no surprises when your package arrives! Only shipping within North America and applicable sales taxes are additional.
Which designers do you carry?
We carry Payal Singhal, SVA Couture, Anushree Reddy, Astha Narang, Devnaagri, Madsam Tinzin, Prathyusha Garimella, RCDC (Roshni Chopra), and Varun Bahl. We also do occasional pop-ups or special events with other designers, which we always announce on our instagram account. We have casual suits, indo-western and fusion outfits, party and occasion wear, menswear and bridal/reception looks in stock and by custom order.